The retail business is not a picnic. Besides setting up a well-designed, chic and appealing store, there are so many other retailing aspects that you, as a retail store owner, will have to keep in mind. From procurement to logistics, marketing to after sale services, you will have to keep every process in line. Not to forget your competitors, who are always on the lookout to steal your customers. As such, you really have to provide something unique and extraordinary in order to thrive in the retail scenario.
The most challenging part of running a retail store is driving foot traffic. Most retail stores focus on in-store experiences and personalized customer experiences for attractive more people. But did you know that you can use social media to boost in-store foot traffic? If you don’t, then here are a four easy ways you can do so:
Encourage customers to check-in
In-store check-ins on Facebook, Foursquare, GetGlue or Instagram can boost your popularity on social media. The more check-ins from customers you get, greater your reach will be. You can encourage your customers to check-in at your store and give them gift cards or prizes. Check-ins on social media lets people know about your store, and click on your website for more information. This is also a good way to reach people online and draw them to your brick-and-mortar store.
Provide coupons and discounts
You can use social media to provide discounts and coupons to your customers and asking them to visit your store to get the product. You should, however, use this tactic very smartly. For example, you can offer an attractive discount to select Facebook followers or a coupon to followers who can invite their friends to follow your page. You can ask them to claim the offer at your store, which will increase the foot traffic to your store. But make sure your offer is creative and not over-promotional.
Influencer marketing has received a great impetus ever since social media entered the picture. Influencers are people who have a huge fan-following on social media. These are people who can be given a chance to associate with your brand and generate a buzz about your store. Most popular brands have leveraged the power of influencer marketing in brand promotion. You can approach them and ask them to share your content on their page. This is likely to influence your audience positively and drive them to your store.
Share live videos
Facebook and Instagram provide an amazing feature that allows you to share live videos and stories with your audience. You can use Facebook or Instagram Live or Stories to conduct a contest or a giveaway. These platforms also allow you to share live videos of in-store events and increase the popularity of your store. Live videos are more engaging and share-worthy, which makes your audience interested in you. This is a great way to generate positive word-of-mouth and draw more customers towards your store.