Simply placing everything in order, using visually-appealing décor and offering sales-promoting discounts is not enough for a retail store to be able to thrive in today’s competitive world. They have to focus on enhancing their in-store experiences, which is only way they can achieve their ultimate objective of boosting sale.
But ever wondered what is one critical factor shaping customers’ in-store experience? It’s the behavior of store associates. Store managers and executives and either make or break your store’s reputation. Lack of customer-service and sales skills of sales persons can cause you to lose valuable customers because they wouldn’t get the experience they expected.
As such, retail store owners should make sure you provide them regular training to enhance their customer-service skills and contribute towards increasing sales. If you are wondering how to train your store associates, then you should follow the tips below:
Know the personality of your associates
Each individual has different skills and traits, which require different refining approaches. Before plunging into training your sales associates, you should try to understand their personality traits. While some associates are very amiable and social, others may be curt and “unfriendly”. Respect each individual’s unique traits and try to embrace the diversity. This will help you know the kind of training each associate would require.
Teach them people skills
Good people skills are a signature of good sales associates. Unless they have the ability to listen to and communicate with people, they are likely to foul up while interacting with your customers. Your customers may have different queries related to your offers. But your sales associates need to have the patience to address them in an effective manner. You can also consider role-playing for inculcating strong people and inter-personal skills in your sales persons. Only good people skills of sales persons can provide a meaningful and fulfilling experience to customers.
Focus on product training
Your sales associates should know what exactly is it that they are selling. As stated above, your customers will want prompt responses their product-related queries and issues. Sales persons who lack knowledge of your product would be no less than showpieces in your store because they will not able to handle customers queries. This can be a major reason behind customers’ disappointment, which can push your sales down. As such, you have to train your sales associates on various aspects of your product so that are able to provide better customer service.
Choose a modular training approach
As a retail store owner, you have to ensure that the training goes smoothly, and people grasp and retain most of the new information. This could be a little tricky, but a modular training approach should be able to help you. This form of training involves flexible and brief training sessions instead of rigid and lengthy ones. This approach enables you to train your employees, either before the store opens or after it closes, and accommodate their training needs of all your sales persons in an effective manner.