Not many people entertain the idea of visiting a store and making a purchase. Technology and the internet have made it possible for customers to shop in the comfort of their homes. They are offered a wide variety of choices and even more attractive is the hassle free shopping experience.
Customers can compare prices, choose from different products, and order products from across the globe through an online retailer.
In the current scenario therefore, it is important for business that operate within a physical establishment to empower their customers.
An empowered customer is a returning customer.
In today’s day and age, the customer, and not the business is the priority. A business cannot forget the importance of all the data that a customer has access to today. A single smartphone is enough for customers to find better products and better opportunities. Keeping this in mind, if a business wants to encourage their customers to carry out an in-store purchase, they must be able to empower their customer through technology. A customer should be able to understand the nuances of the operation of a business and they look for places where they get a better customer experience.
An empowered customer is one who has the complete liberty to make purchases and return them if found unsatisfactory. They expect to be treated in a certain way, to shop in a certain way, and to choose in a certain way. Brick-and-mortar stores that are driven by in-store purchases need to ensure their customers that the store is competent and able to offer everything that the customer looks for.
Value for money
A customer looks for value in their purchases especially when it comes to in-store purchases. Unless and until a customer is offered value for money, they may not return to the store. Empowering your customer means offering a better value as compared to online retailers. A customer expects a store to understand their needs, their purchase history, and the need for quality.
Products from across the world
A brick-and-mortar store often lacks in options. Online retailers offer their customers the option of choosing from products across the world. For a customer to prefer a brick-and-mortar store over an online retailer, the store should understand what the customer needs and try to make it available in order to connect with the customer in this new environment.
Connecting on a virtual platform
With the majority of decisions being taken using smart devices and the internet, it is important for a store to maintain an online presence even if it is limited to a physical establishment. It is important to connect with customers on a virtual platform. Interaction and engagement is of utmost importance and the best place to maintain constant contact with a customer is through a technological platform preferred by the customers.
Customers are more inclined to trust a retailer, especially a brick-and-mortar one if they feel that they have a platform to raise questions, share opinions, and interact with the store.