5 Ways to Experiment With Your In-Store Experience

In-store experience is an important factor in driving any business. In today’s world, the customer, and only the customer is the priority. Everything else comes second.

The boom of technology and digital marketing has empowered online retailing and e-commerce platforms are increasingly replacing brick-and-mortar stores. Incidentally, this means that business thriving on brick-and-mortar stores need to up their marketing game to level with online retailers.

Online retailing is largely based on customer metrics due to which it provides a hassle free shopping experience for the customer. As we said earlier, the customer comes first and for a brick-and-mortar store to thrive, their in-store customer experience should be all encompassing and should be able to surpass that of any online store.

Here are 5 ways you can experiment with your in-store experience.

Customer service

 I said it before and I say it again, customer service is key in keeping your head above the water. When it comes to in-store purchases, you need to make sure that the needs of your customer is well looked after. This means having properly trained and educated staff, loyalty rewards for the customer, attractive promotional offers, discounts, and coupons. The customer should have a pleasant experience while shopping. This increases the chances of customers returning to your store.

Allow the customer to engage the senses

 One of the greatest disadvantages of online retail is that customers do not get to see how a product looks, feels, or tastes before purchasing it. Sure enough there are excellent photographs and videos, but there is nothing like engaging all five senses when purchasing a product. This is where your brick-and-mortar store has an edge.

Create an engaging experience for your customers. Enable them to engage their senses while shopping. Allow them to see how the products stocked upon your shelves can change their lives.


 There is no one approach to providing the right kind of vibe at your store. These days, retailers are combining shopping with some form of entertainment to kick up the shopping experience by a few notches. It is called retail-tainment. You do not need to necessarily invest in blow out experiences. Make it simple and appealing. Some pleasant background music, product demos, maybe promote a struggling local band in return for some good music, workshops, and so on. In fact anything that keeps your customers happy and gets them to come back again and again.

Go from boring to interesting

 Brick-and-mortar stores become monotonous at some point of time. The key to overcoming this is to re-imagine your shopping space. Add a couple of interesting elements to make shopping a much more interesting experience for your customers. Understand what your customer would like when shopping. For instance, some shoppers like to sip on coffee while they are shopping. This means that having a small coffee counter would be a great idea. Certain book stores design a reading area for their customers complete with snacks and beverages. Customers can actually curl up on bean bags and couches and spend some time reading or solving puzzles. It is an interesting approach to the in-store experience.

Connect with customers on a deeper level

 For the most part, shopping is almost therapeutic. Though it sounds like a joke, there is actually something called retail therapy. An online store cannot influence the customer to think with their hearts. Instead of going for the traditional we have this if you want to purchase it sales approach, try out something more personal. Train your staff to tune with the psyche of your customers. Make them feel that they are important and that the product they are looking at is something that needs to be a part of them. Encourage them to shop with their heart rather than their head. Believe me this might sound irrational, but if you think about it, on some level we are all emotional beings and there is nothing like shopping for the soul.

Now is the Time for You to Know the Truth About Empowering In-store Customers to Purchase


Not many people entertain the idea of visiting a store and making a purchase. Technology and the internet have made it possible for customers to shop in the comfort of their homes. They are offered a wide variety of choices and even more attractive is the hassle free shopping experience.

Customers can compare prices, choose from different products, and order products from across the globe through an online retailer.

In the current scenario therefore, it is important for business that operate within a physical establishment to empower their customers.

An empowered customer is a returning customer.

 In today’s day and age, the customer, and not the business is the priority. A business cannot forget the importance of all the data that a customer has access to today. A single smartphone is enough for customers to find better products and better opportunities. Keeping this in mind, if a business wants to encourage their customers to carry out an in-store purchase, they must be able to empower their customer through technology. A customer should be able to understand the nuances of the operation of a business and they look for places where they get a better customer experience.

Customer experience

 An empowered customer is one who has the complete liberty to make purchases and return them if found unsatisfactory. They expect to be treated in a certain way, to shop in a certain way, and to choose in a certain way. Brick-and-mortar stores that are driven by in-store purchases need to ensure their customers that the store is competent and able to offer everything that the customer looks for.

Value for money

 A customer looks for value in their purchases especially when it comes to in-store purchases. Unless and until a customer is offered value for money, they may not return to the store. Empowering your customer means offering a better value as compared to online retailers. A customer expects a store to understand their needs, their purchase history, and the need for quality.

Products from across the world

 A brick-and-mortar store often lacks in options. Online retailers offer their customers the option of choosing from products across the world. For a customer to prefer a brick-and-mortar store over an online retailer, the store should understand what the customer needs and try to make it available in order to connect with the customer in this new environment.

Connecting on a virtual platform

 With the majority of decisions being taken using smart devices and the internet, it is important for a store to maintain an online presence even if it is limited to a physical establishment. It is important to connect with customers on a virtual platform. Interaction and engagement is of utmost importance and the best place to maintain constant contact with a customer is through a technological platform preferred by the customers.

Customers are more inclined to trust a retailer, especially a brick-and-mortar one if they feel that they have a platform to raise questions, share opinions, and interact with the store.

What I Wish Everyone Knew About Driving Foot Traffic Through Ad-Re-marketing

Digital marketing has taken the world by storm. Over the years, advancements in technology and marketing have led to a phenomenal increase in the number of online shoppers and why not! Online shopping has made our lives so much easier. There is no hassle and you have easy access to a wide variety of products. No waiting in long queues at the checkout counter, no need to heft heavy shopping bags, and no need to drive up to a storefront. Online shopping delivers at your doorstep. What more does one need?

But, despite all the comforts of online shopping, there are still a few brick-and-mortar stores that thrive on foot traffic or on in-store customers. Stores like these need to keep up with the changing marketing strategies to make sure that they get enough and more customers to their store.

Even brick-and-mortar stores need to make effective use of digital marketing strategies to increase traffic.

This being said, how can a brick-and-mortar store that does not have virtual shopping platform use such a technique to drive foot traffic?

Establishing and maintaining contact.

 A business that operates within a physical establishment rather than the internet needs to keep their customers updated and aware about the latest happenings in that business. Since there is no online retail, re-marketing becomes all the more important as it is a way of compelling customers to walk up to their store.

The digital layer in re-marketing entails collecting relevant user data offline and then using this data to keep the customers updated with the latest promotional offers, coupons, and so on. The important thing to remember here is that when customers provide their details in-store, they are more aware of doing so and such retail stores need to be careful about their value.

Periodic reminders

 Customers can be influenced to come back to the store with periodic reminders. Constant periodic reminders are effective in reminding past customers about their experience and increases the likelihood of their return to the store.

The opt-in method

 Brick-and-mortar stores use the opt-in method to establish contact with the customers who are visiting the store for the first time. In this process, the store requests the customer to sign up for a newsletter and throws in some attractive offers to encourage the customer to sign up. The opt-in strategy can be exercised with or without a sale.

Value for money

 The challenge is to be better than what the customer is likely to get online. Re-marketing materials are released during certain periods and involves coupons and promotional offers. For instance, take the case of a TV showroom. Business is likely to go up during certain times such as during the Super Bowl. With a large number of online retailers threatening to slow down foot traffic, the strategy is to lure the customers to the store rather than purchasing from online retailers.

The TV showroom goes back to the customer data it has collected and schedules the release of a newsletter that compels its previous customers to visit the store to buy their product. Most of the times, such retailers may use coupons and the promise of attractive discounts to make the customer walk to the store.

Amidst all the strategies, one thing remains important for brick-and-mortar stores. Value. Unless and until the customer finds that the value offered by a particular brick-and-mortar store trumps the value offered by an online retailer, the chances of the customer returning are very less.

It is the value offered by a business that drives a customer to the store.

Four Easy Tips to Train Store Associates to Increase Sales

Simply placing everything in order, using visually-appealing décor and offering sales-promoting discounts is not enough for a retail store to be able to thrive in today’s competitive world. They have to focus on enhancing their in-store experiences, which is only way they can achieve their ultimate objective of boosting sale.

But ever wondered what is one critical factor shaping customers’ in-store experience? It’s the behavior of store associates. Store managers and executives and either make or break your store’s reputation. Lack of customer-service and sales skills of sales persons can cause you to lose valuable customers because they wouldn’t get the experience they expected.

As such, retail store owners should make sure you provide them regular training to enhance their customer-service skills and contribute towards increasing sales. If you are wondering how to train your store associates, then you should follow the tips below:

Know the personality of your associates

 Each individual has different skills and traits, which require different refining approaches. Before plunging into training your sales associates, you should try to understand their personality traits. While some associates are very amiable and social, others may be curt and “unfriendly”. Respect each individual’s unique traits and try to embrace the diversity. This will help you know the kind of training each associate would require.

Teach them people skills

 Good people skills are a signature of good sales associates. Unless they have the ability to listen to and communicate with people, they are likely to foul up while interacting with your customers. Your customers may have different queries related to your offers. But your sales associates need to have the patience to address them in an effective manner. You can also consider role-playing for inculcating strong people and inter-personal skills in your sales persons. Only good people skills of sales persons can provide a meaningful and fulfilling experience to customers.

Focus on product training

 Your sales associates should know what exactly is it that they are selling. As stated above, your customers will want prompt responses their product-related queries and issues. Sales persons who lack knowledge of your product would be no less than showpieces in your store because they will not able to handle customers queries. This can be a major reason behind customers’ disappointment, which can push your sales down. As such, you have to train your sales associates on various aspects of your product so that are able to provide better customer service.

Choose a modular training approach 

As a retail store owner, you have to ensure that the training goes smoothly, and people grasp and retain most of the new information. This could be a little tricky, but a modular training approach should be able to help you. This form of training involves flexible and brief training sessions instead of rigid and lengthy ones. This approach enables you to train your employees, either before the store opens or after it closes, and accommodate their training needs of all your sales persons in an effective manner.