Learn All About Targeting Retail Customers

If you are opening a retail store, you should know that your success will greatly depend on what you offer, who you offer and how you offer. While marketing activities hold immense importance in driving foot traffic to retail stores, the kind of traffic coming into your store is determined by your targeting strategies. There’s one thing you should always keep in mind: you can only succeed in marketing if you deliver the right message to the right audience at the right time. Sadly, most marketers go wrong in choosing the right target audience.

Customer segmentation is something no retail store owner can ignore because it can help them identify customers who would be needing their products or services. It can help identify unsatisfied needs of the individuals and develop products that would satisfy their needs effectively. Wrong targeting can cause a retail store to go crashing down as nobody would buy its product or service. If you wish to refine your targeting, here are a few tips to follow:

Segment your market

 Market segmentation is a good way to start identifying your target market. It’s the process of breaking a large market into smaller markets based on various factors, such as demographic, geographic, income, age, profession, psycho-graphic and behavioral. Segmenting the market helps you understand characteristics of the market and create highly-focused products and campaigns that resonate with a specific audience.

Conduct a survey

 Customer surveys have been a long-standing method of gaining market insights. Talk to your existing customers and also prospective ones about how they feel about your offer. Collect as much data as possible to know your target audience better. This will help you improve your current offering and present your future offers more appealingly.

Know your competitors 

Unless you are monopoly player, you simply cannot evade competition. Experts often recommend that you also know who your competitors are targeting. You can do a research on their ad campaigns and see which one works and which one does not. This will reveal weak spots in your competitor’s campaigns and give you a direction while crafting your own campaigns. Nobody is asking you to be blatant. Be discreet but smart.

Leverage social media

In today’s digital age, social media has emerged as a boon to marketers. Facebook, Instagram, LinkedIn, Twitter, What’s App, Pinterest and a gamut of other social networks have changed the way retailers target consumers. For example, you can use Facebook’s ad targeting features that let you select an audience based on their interests, location and a range of other factors. Social media helps retail store owners in reaching the right target audience, engaging them and expanding their customer base.

Always make use of data

Last but not the least, you should leverage the power of consumer data in refining your targeting strategy. Data helps you measure the performance of your strategies and helps identify loopholes. Using social media to target audiences can also provide useful data, which you can use to improve your messaging and engagement. Not only will this will you optimize your campaigns but also make informed decisions.

5 Ways to Retain Retail Customers

Take, for example, you have started an amazing retail store selling exciting products for youngsters. You have decorated your space well, organized everything to catch visitors’ attention and sent out promotional messages to your prospects. Then comes those curious visitors one after the other who are interesting in knowing what exactly you are selling. Congratulations! You have successfully crossed the first hurdle in running a retail store, which is getting customers into your store.

Most of your first-time visitors like you and your store so much that they can’t resist but make a purchase. These customers are extremely valuable assets because they have got a good impression in the first time itself. Now comes the next challenge– you have to retain them. You have to make them keep coming to you. This is where most retail store owners fail, including many online e-commerce stores. But don’t worry, you can follow the tips below to retain your customers:

Connect with customers on a deeper level

It might seem hackneyed but personalization is the key to customer retention. You, as a store owner, have to consider your customers as people who have emotions. Try understanding their deepest desires and needs so that you can offer them a solution. Give them thank you notes, discount coupons, and other forms of on-boarding rewards so that they get a reason to come back to you for the second time.

Engage them on social media

 One good way to establish emotional connections with your customers is by reaching them on social networks like Facebook, Instagram, Twitter, What’s App and a host of others. These platforms are now home to millions of users who you can reach in a matter of seconds and provide updates, discounts and offers. It’s even better if you can leverage location-based marketing for the purpose. Engaging your customers on social media helps you generate word-of-mouth, increase brand awareness and drive foot traffic to your store.

Consider their criticism

 You can’t please every customer that visits your store. There will be some who would be disappointed because of something or the other. Be open to such people and listen to their criticism. Whatever they say may give you an insight of what needs to change. You can use it to improve your store’s experience. Be open to their suggestions and ideas, and open a forum for them to come and express their opinions.

Hire passionate salespersons

You will be needing help to run a retail store. So why not hire somebody who can actually help you achieve your customer retention goal? Engaged and passionate salespeople who can communicate well tend to provide highly personalized experiences to customers. Train them on how to talk to customers and share your mission with them so that they are able to refine, motivate and dedicate themselves.

Increasing customer retention can be challenging during the initial stages. It’s particularly becoming tougher as competition in the market increases. But you can follow the aforementioned tips to make your first-time customers coming to you for more.

 

4 Proven Ways to Drive Foot Traffic to Your Retail Store

Are you an owner of a brick-and-mortar store? Then perhaps you may be concerned about foot traffic. Don’t worry, you are not alone. Driving foot traffic is a challenge that every retail store owners face. It’s clearly understood that unless people visit your store, you won’t be able to survive. You need to adopt certain strategies that will increase the visibility of your retail store and draw people towards it.

Foot traffic is actually a very important measure of success for retail stores. More foot traffic means more customer engagement, which ultimately contributes towards higher sales revenues. As store owners, you should strive consistently towards increasing foot traffic to your store. But how do you do that? This can be a tricky question to answer. Don’t worry, there are ways you can do this.

Here are five proven ways to increase footfall to your store:

Improve your store’s appeal

Before anything, you need to make sure your store looks great. While this is quite a subjective topic, you should at least ensure that your store is well-maintained. Keep it clean and organized always. Nobody wants to enter a store with peeling wall paint and broken window panes. Evaluate your store’s physical appeal and make repairs wherever necessary to make it look attractive and neat. This is one good way of getting more visitors into your store.

Use location-based marketing

Location-based marketing is becoming big in the present age of mobile technologies. Geo-fencing and geo-location services backing today’s mobile devices have changed the marketing process by allowing marketers to deliver targeted ads to audiences based on their geographic location. You can leverage location-based services to track a prospect located close to your store and deliver a push notification promoting your offer. This is seen to lure a number of people and encourage them to visit your store.

Focus on search

 Search engine marketing is becoming big these days. If you want to promote the visibility of your store online, you need to invest in search engine marketing. PPC and CPC advertising are good examples of search engine marketing, where rank of a website is pushed higher in the search engine results pages by creating keyword-based ads for a charge. You need to plan relevant search terms (keywords) which people can use for looking up your website, products or services. Search engine marketing is something no brick-and-mortar store can ignore for driving web traffic, which ultimately helps them drive more foot traffic.

Don’t forget social media

 Digital marketing without social media is incomplete. Besides big brands, small retail stores are also leveraging the power of different social media channels to reach audiences and boost engagement. As a store owner, you can promote it on various communities on social networking sites. The choice of social media channels, however, will depend on your audience and budget. You can even get in touch with influencers on Instagram who would spread positive word-of-mouth about your store. Not only will this create awareness of your store’s existence but also inspire people to pay you a visit.