Take, for example, you have started an amazing retail store selling exciting products for youngsters. You have decorated your space well, organized everything to catch visitors’ attention and sent out promotional messages to your prospects. Then comes those curious visitors one after the other who are interesting in knowing what exactly you are selling. Congratulations! You have successfully crossed the first hurdle in running a retail store, which is getting customers into your store.
Most of your first-time visitors like you and your store so much that they can’t resist but make a purchase. These customers are extremely valuable assets because they have got a good impression in the first time itself. Now comes the next challenge– you have to retain them. You have to make them keep coming to you. This is where most retail store owners fail, including many online e-commerce stores. But don’t worry, you can follow the tips below to retain your customers:
Connect with customers on a deeper level
It might seem hackneyed but personalization is the key to customer retention. You, as a store owner, have to consider your customers as people who have emotions. Try understanding their deepest desires and needs so that you can offer them a solution. Give them thank you notes, discount coupons, and other forms of on-boarding rewards so that they get a reason to come back to you for the second time.
Engage them on social media
One good way to establish emotional connections with your customers is by reaching them on social networks like Facebook, Instagram, Twitter, What’s App and a host of others. These platforms are now home to millions of users who you can reach in a matter of seconds and provide updates, discounts and offers. It’s even better if you can leverage location-based marketing for the purpose. Engaging your customers on social media helps you generate word-of-mouth, increase brand awareness and drive foot traffic to your store.
Consider their criticism
You can’t please every customer that visits your store. There will be some who would be disappointed because of something or the other. Be open to such people and listen to their criticism. Whatever they say may give you an insight of what needs to change. You can use it to improve your store’s experience. Be open to their suggestions and ideas, and open a forum for them to come and express their opinions.
Hire passionate salespersons
You will be needing help to run a retail store. So why not hire somebody who can actually help you achieve your customer retention goal? Engaged and passionate salespeople who can communicate well tend to provide highly personalized experiences to customers. Train them on how to talk to customers and share your mission with them so that they are able to refine, motivate and dedicate themselves.
Increasing customer retention can be challenging during the initial stages. It’s particularly becoming tougher as competition in the market increases. But you can follow the aforementioned tips to make your first-time customers coming to you for more.